Search Email Moxie Posts

A Welcome Series Is A Good Thing

For some reason I can't get the country song, Rain Is A Good Thing, by Luke Bryan, out of my head.  Because of this I am naming this post in the honor of this really catchy, but sometimes annoying, tune.

As most email marketers know sending a welcome email to welcome new subscribers to your list is a fabulous idea.  (Click here to view 45 welcomes from top retailers)

A Welcome Series is an even better idea. A Welcome Series is sending more than one welcome to new subscribers in a certain order that allows you to introduce your brand to them.  This series can be done before this new subscriber is added to the full circulation list, or it can compliment the full circulation emails they will receive. 

Here is a short, three email, Welcome Series from XBOX Live.

The first email welcomes the subscriber.  They are alerted that over the next 30 days he/she will be receiving more emails.  The second welcome asks the subscriber to invi his/her friends to Xbox. The third welcome introduces the subscriber to the various games and other items that they can purchase from Xbox.



The Outdoor retailer REI runs a 12 part Welcome Series.  This includes a welcome, preference update, credit card signup, outlet, benefits plus more.

Here is a list of the 12 emails in order
Member Mail #1: Welcome
Member Mail #2: Email Preferences (Current Subscriber)
Member Mail #2: Email Preferences (New Subscriber)
Member Mail #3: The Co-op
Member Mail #4: The Dividend
Member Mail #5: Visa
Member Mail #6: Stewardship
Member Mail #7: More Benefits
Member Mail #8: Educational Opportunities
Member Mail #9: Online Adventures
Member Mail #10: See the World
Member Mail #11: REI-Outlet

Here are the Welcome Emails from REI in order.

Member Mail #1: Welcome

Member Mail #2: Email Preferences (Current Subscriber)

Member Mail #2: Email Preferences (New Subscriber)

Member Mail #3: The Co-op

Member Mail #4: The Dividend

Member Mail #5: Visa

Member Mail #6: Stewardship

Member Mail #7: More Benefits

Member Mail #8: Educational Opportunities

Member Mail #9: Online Adventures

Member Mail #10: See the World
Member Mail #11: REI-Outlet

4 comments:

  1. This is great! However, one element I would have liked to see is their subject lines.

    ReplyDelete
  2. Thanks for your comment. I am glad you like this post. I wish I had the subject lines for these examples, but I do not :(

    Check emailmoxie.com often for more great email marketing information!

    - Jordan

    ReplyDelete
  3. Thanks for this :) In addition to subject lines, it would have been helpful to see the days after sign-up that these emails were sent... Were these sent over a 10 day period? A 90 day period? A 360 day period?

    ReplyDelete
  4. Good question. I am not sure about the exact cadence. Also, these do change. I suggest you sign up for the emails and let me know :)

    -Jordan EmailMoxie.com

    ReplyDelete