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Discount Codes in the Email Subject Line

The Retail Email blog did a great job with its Subject Line Hall of Fame 2009.

It found that the most significant subject line trend of 2009 was the use of discount codes. Rather than forcing subscribers to open an email to take advantage of a discount code, retailers decided to experiment with putting the full call-to-action in the subject line. This tactic puts business metrics ahead of email metrics and changes the game on email reporting since a subscriber can convert without even opening the email.

RitzCamera, 8/22 — Super Student Special, 10% OFF (Use Coupon Code 1828)

JCPenney, 9/9 — Use Code 32GIFT to Get Free Shipping!‏

JCPenney, 11/8 — Want Free Shipping? Use Promo Code 49SANTA At!

JCPenney, 11/26 — Use Code 25MERRY & Get Free Shipping!‏

Bluefly, 12/1 — Today Only! EXTRA 15% OFF Handbags & Shoes with Code HOLIDAY15‏

Ann Taylor, 12/8 — 30% Off All Full-Priced Items with Code WINTER + Free Shipping!

Sears, 12/15 — Hurry, savings end soon! Enter coupon code EXCLUSIVE‏

Linens ’n Things, 12/18 — Jingle your way to Savings! HOHOHO Coupon Enclosed!

Linens ’n Things, 12/19 — 4 Days Left to Buy More Save More! HOHOHO Details Inside.

Linens ’n Things, 12/21 — Hurry, Only 24 Hours Left to Save up to $24 with HOHOHO!‏

This is a great suggestion and well worth a test.

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