tag:blogger.com,1999:blog-2647215966426852108.post7584303571488813586..comments2023-10-24T02:02:28.894-07:00Comments on <b>Email Marketing</b>:<i> Knowledge, Best Practices & Tips</i>: When Your From is Done: Updating Your From AddressPart IIJordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-2647215966426852108.post-49507329552280857522010-07-22T17:01:53.252-07:002010-07-22T17:01:53.252-07:00Hi A-
Thanks for the comment. Getting the email ...Hi A-<br /><br />Thanks for the comment. Getting the email in the inbox is the goal! <br /><br />I have a few recommendations on your gmail junk folder issue.<br />1- Be sure you have clear instructions in the header of your emails on how to whitelist your domain<br />2- Check with your ESP (email service provider) to see if there are any deliverability reports you can look at. This will give you a good indication if there is a major or minor deliverability issue.<br />3- Ask your subscribers to hit the “not junk” button if your email does end in the junk folder.<br />4- Perform a creative test and/or subject line test. Do HTML heavy emails hit the junk folder more than text only emails?<br />5- Perform a list hygene check. Are you sending to the right group? Are these active or inactive subscribers?<br /><br />Lastly, I am more than happy to take a look at some of your emails and provide more specific recommendations. You can send them to me at JordanLane@EmailMoxie.com<br /><br />Check EmailMoxie.com often for more great articles and tips.<br /><br /><br />- Jordan<br />http://www.emailmoxie.com<br />http://twitter.com/JordanDLaneJordan Lanehttps://www.blogger.com/profile/17738589255420901868noreply@blogger.comtag:blogger.com,1999:blog-2647215966426852108.post-75644384306246578912010-07-22T16:48:03.823-07:002010-07-22T16:48:03.823-07:00Hi Jordan,
Great post. There is nothing more cri...Hi Jordan,<br /><br />Great post. There is nothing more critical than getting the subscriber to add to the addressbook. This action is essentially a personal whitelist. I just wish there was more tips and strategies out there to get subscribers to do this.<br /><br />I have a gmail account and i consistently look at my steep and cheap emails but from time to time they go to my junk folder. Any thoughts?<br /><br />-AAnonymousnoreply@blogger.com