tag:blogger.com,1999:blog-26472159664268521082024-03-08T11:58:05.837-08:00Email Marketing: Knowledge, Best Practices & Tips<b>Welcome! This is <i>your</i> source for Email Marketing information. Please check back frequently for new articles and information. Please <a href="mailto:jordanlane@emailmoxie.com">send me an email</a> if you have any questions about best practices, industry information, or anything else email. <a href="mailto:jordanlane@emailmoxie.com">Jordan Lane</a> (c) 2010</b>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.comBlogger119125tag:blogger.com,1999:blog-2647215966426852108.post-44314771475239721102012-12-07T09:21:00.001-08:002012-12-07T09:21:43.969-08:0052 Days : The Cancer Journal is available<br />
<a href="http://www.52daysthecancerjournal.com/" target="_blank"></a>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.52daysthecancerjournal.com/" target="_blank"><img alt="52 Days:The Cancer Journal" border="0" height="320" nea="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9sLZrjMKyTKFVlm9IExcWoFth40QBqY6tNAR2j3k_EOweuSBJ3dWGZqTyr1NleRfxQB-Ei-Ak6Fo9XLGFs1c_fomVygUtI9CEA4kKm9Hb0-CprHpnyMbnOQiXdbhEO0bH0GGXD5AfT18/s320/52DaysTheCancerJournal_cover.jpg" title="52 Days:The Cancer Journal" width="214" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="http://www.52daysthecancerjournal.com/" target="_blank">52 Days: The Cancer Journal </a></td></tr>
</tbody></table>
<span style="color: #073763;">As you know, fortunately there is more to life than email and digital marketing. There are real issues that we all must inevitably face no matter who we are. Unfortunately <strong><u><em>cancer</em></u></strong> is one of these issues. I have written a book called </span><a href="http://www.52daysthecancerjournal.com/" target="_blank"><em><strong><span style="color: #073763;">52 Days : The Cancer Journal</span></strong></em></a><span style="color: #073763;"> to help you, and your loved ones when you are facing the monster known as cancer. </span><br />
<span style="color: #073763;">Please tell your friends, family and loved ones about this book. It will provide comfort, support and information when you and they need it the most. <em><strong>There is always hope!</strong></em></span><br />
<br />
<span style="color: #073763;"><strong>I welcome your questions, comments, stories and inquiries.</strong></span>
<ul>
<li><span style="color: #073763;">Website - </span><a href="http://www.52daysthecancerjournal.com/" target="_blank"><strong><span style="color: #073763;">http://www.52daysthecancerjournal.com</span></strong></a></li>
<li><span style="color: #073763;">Email Jordan Lane – </span><a href="mailto:Jordan@52DaysTheCancerJournal.com" target="_blank"><strong><span style="color: #073763;">Jordan@52DaysTheCancerJournal.com</span></strong></a><strong><span style="color: #073763;"> </span></strong></li>
<li><span style="color: #073763;">Follow </span><a href="https://twitter.com/JordanDLane" target="_blank"><strong><span style="color: #073763;">https://twitter.com/JordanDLane</span></strong></a></li>
<li><span style="color: #073763;">Like</span><a href="http://www.facebook.com/52Days" target="_blank"><span style="color: #073763;"> </span></a><strong><u><a href="http://www.facebook.com/52Days" target="_blank"><span style="color: #073763;">52 Days : The Cancer Journal on Facebook - http://www.facebook.com/52Days</span></a></u></strong></li>
<li><span style="color: #073763;">Find </span><a href="http://pinterest.com/jordandlane/52-days-the-cancer-journal/" target="_blank"><strong><span style="color: #073763;">Jordan Lane on Pinterest </span></strong></a></li>
<li><span style="color: #073763;">Find </span><a href="http://www.amazon.com/52-Days-Cancer-Journal-Story/dp/1475962770/" target="_blank"><strong><span style="color: #073763;">52 Days : The Cancer Journal on Amazon.com - Click Here</span></strong></a></li>
<li><a href="http://www.amazon.com/52-Days-Cancer-Journal-Story/dp/1475962770/" target="_blank"><strong><span style="color: #073763;">Click here for the paperback of 52 Days:The Cancer Journal.</span></strong></a></li>
<li><strong><a href="http://www.amazon.com/52-Days-Cancer-Journal-Story/dp/1475962797/" target="_blank"><span style="color: #073763;">Click here for the hardcover of 52 Days:The Cancer Journal.</span></a></strong></li>
</ul>
Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com0tag:blogger.com,1999:blog-2647215966426852108.post-69519361791473886482012-10-03T16:38:00.001-07:002012-10-03T16:38:12.140-07:00Coming Soon: Jordan Lane's new book 52 Days The Cancer Journal<i><span style="font-size: 16px;"><a href="http://52daysthecancerjournal.com/Home.html" target="_blank">“There are only a handful of exceedingly rare diseases whose diagnoses can engender as much fear and anxiety as the diagnosis of cancer. The word “malignancy” alone is so pervasively menacing as to conjure the image of a malevolent being crawling through a loved one’s body…or the darkest of poisons seeping through their veins.” ~ Shane Dormady, MD, PhD</a></span></i><br />
<span style="font-size: 16px;"><br />52 Days The Cancer Journal is the true story of one woman’s heroic battle with a rare and aggressive cancer that persistently sought to take her life and left her in a coma for two weeks. This awe-inspiring story is told through the eyes of her son-in-law who fastidiously documented the emotional stages that a cancer patient and her loved ones navigated through from disbelief, helplessness, despair, fear and sometimes hope. 52 Days The Cancer Journal is a must read for anyone who has been touched by cancer’s pervasive grasp.</span><br />
<span style="font-size: 16px;"><br /></span>
<a href="http://52daysthecancerjournal.com/Home.html" target="_blank"><span style="font-size: 16px;">Please visit </span></a><a href="http://52daysthecancerjournal.com/Home.html" target="_blank">http://52daysthecancerjournal.com/Home.html</a><a href="http://52daysthecancerjournal.com/Home.html" target="_blank"> for more information.</a><br />
-JordanJordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com0tag:blogger.com,1999:blog-2647215966426852108.post-299335866741279542011-07-14T10:26:00.000-07:002011-07-14T10:26:09.338-07:00Email Marketing Don'ts<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIEOyvwyZEs9nbcFM4Qoxb1I377G222GkFoyFozHWgX-oDcSw4JML4sVhD9N5AELhbQH6XQucCMCriUwUHAFLPwnJckZ1KSP96-OaMl-t22QFWFsp34_wlehxQTmdGd5mfktVUMiGZh4M/s1600/stopimage.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIEOyvwyZEs9nbcFM4Qoxb1I377G222GkFoyFozHWgX-oDcSw4JML4sVhD9N5AELhbQH6XQucCMCriUwUHAFLPwnJckZ1KSP96-OaMl-t22QFWFsp34_wlehxQTmdGd5mfktVUMiGZh4M/s1600/stopimage.jpg" /></a></div>It's difficult enough getting the word out and attracting the right attention to your campaign. Whether it's for a cause or a way to help generate business and attention, you don't want to put out the wrong message. Otherwise, you could be doing far more harm than good. It's important that you take the right approach and learn from the mistakes of others. <br />
<br />
Here's a list of some of the biggest don'ts when you're devising an email marketing campaign:<br />
<br />
<b>Begging for Patronage</b><br />
You want to constantly make people aware of your products and services, but if you beg someone for their patronage, you run the risk of really turning potential business and clients off. Instead of begging, which comes across as needing or desperate, think of ways in which newsletters and information can seem more like an update to what's happening in your business. Sometimes letting people know that your company or organization is still active and taking new steps can be enough to keep them interested in your products or services. Don't bombard people with endless attempts to sell yourself. <br />
<br />
<b>Spamming</b><br />
Some might argue that spamming is an overall effective approach to business, but by no means should you do this – and do not associate with these people. Do not send spam emails regardless of what anyone says. If you're just throwing email addresses that you come across onto your email list, you're likely to get deleted quickly and harm your online reputation. Instead, get in touch with the people who really want your services. If you're not sure who your specific demographic is, then use a company like <a href="http://www.surveyhead.com/">SurveyHead</a> that will put you in touch with those who really want your business. <br />
<br />
<b>Graphic Heavy Content</b><br />
You don't want your emails to seem stagnant, but there's a big difference between adding a few well placed images that spice up your message and making your emails look like a cartoonist threw up on them. Having flashing banners and animated gifts can send the wrong message to people you're trying to do business with. You want to come of as professional. So remember, less is usually more. (There is, however, a definite time and place for a well placed animated.gif)<br />
<br />
These are some common email marking mistakes that people often make. You want to ensure that you're taking the right approach with your business. Otherwise, you may have had the best of intentions, but you could end up shooting yourself in the proverbial foot with some bad approaches.<br />
<br />
<b>Please share your thoughts!</b>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com1tag:blogger.com,1999:blog-2647215966426852108.post-3225981984743696892011-01-18T20:34:00.000-08:002011-01-18T20:34:32.630-08:00Tell Me What You Want:Email Preference CentersAfter you get a subscriber you want to keep them. Let your subscriber choose what emails they wish to receive from you and how often. This is not only a great best practice but can also save potential unsubscribes. Here is a great example of an email from GE toting their preference center. <a href="http://www.youtube.com/watch?v=JoaiWe-SNsM">So Tell Me What You Want, What You Really Really Want!</a><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBNIy2eYbM52uFDQn_LuIlawgk8_jEvtPj7-4yAELn-BKIvQ14r6-3h-h7ecmRNtOuKL182YG3KBHqfLVb7TKR2Y5lgQRo-bD7PpTYpJKbI99t48g5qp14tvwHEwZGB-RMXU_ElVyTBTw/s1600/ge1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBNIy2eYbM52uFDQn_LuIlawgk8_jEvtPj7-4yAELn-BKIvQ14r6-3h-h7ecmRNtOuKL182YG3KBHqfLVb7TKR2Y5lgQRo-bD7PpTYpJKbI99t48g5qp14tvwHEwZGB-RMXU_ElVyTBTw/s320/ge1.jpg" width="311" /></a></div>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com0tag:blogger.com,1999:blog-2647215966426852108.post-85764483877615554872010-10-27T11:45:00.000-07:002010-10-27T11:45:32.578-07:00Mobile Sign-Up in Direct Mail<div class="separator" style="clear: both; text-align: center;"></div><br />
Here is a direct mail example from Dick's Sporting Goods where they promote their social media and Mobile Sign-up. <b>This is a great example of using direct mail to promote online endeavors.</b><br />
<br />
<i><b>Do you have other examples?<br />
What has worked and not worked for you?<br />
Do you use mobile for your marketing Campaigns?</b></i><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtG6crlAtLNUMUfh4_5ZGyIxND9GAQ7vAMY0sQb8ngorQF6qEeYtiD7I5AubiR3OHKeLXUdN5PSGJshv2kt0rO3Su_hbPSG651QOr_FpEd63QBz4uDrsKvvXSGBd5vQM2l602t54zLJFY/s1600/MobilesignupDicks.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgtG6crlAtLNUMUfh4_5ZGyIxND9GAQ7vAMY0sQb8ngorQF6qEeYtiD7I5AubiR3OHKeLXUdN5PSGJshv2kt0rO3Su_hbPSG651QOr_FpEd63QBz4uDrsKvvXSGBd5vQM2l602t54zLJFY/s400/MobilesignupDicks.jpg" width="196" /></a></div>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com1tag:blogger.com,1999:blog-2647215966426852108.post-39206590875277912132010-10-13T20:47:00.000-07:002010-10-13T20:47:10.635-07:00Transactional Emails Can Provide Big Returns<div style="text-align: left;">A transactional email is an email that is sent in response to an action. The most common types of transactional emails are <b>order confirmations</b>, <b>ship confirmations</b>, and<b> order tracking</b> emails. Transactional emails are generally high performers. On average they have <b>seven times the open rate and four times the click rate</b> when compared to bulk email. Also, transaction rates (i.e. purchases) can be <b>four to eight times higher in transaction emails</b> compared to bulk emails.</div><div style="text-align: left;"><br />
</div><div style="text-align: left;"><b>Here are a few reasons why these types of emails perform so well are:</b></div><b></b><br />
<ul><li>Transitional emails are sent to already engaged (purchasers) email addresses.</li>
<li>The recipients in most cases are expecting an email after a transaction and then interact with it once it arrives.</li>
<li>Since the recipients are already engaged with your brand, they have a higher chance of making another purchase from the transactional email.</li>
</ul><b>10 Transactional Email Best Practices:</b><br />
<ol><li>Say "Thank You" in the email</li>
<li>Send optimized transactional emails using HTML</li>
<li>Include your branding</li>
<li>Include dynamic product cross-sells using product recommendation engines, or seasonal offers</li>
<li>Provide a link to track order and shipping status</li>
<li>Include some site navigation in the email creative</li>
<li>Test the Inclusion of an offer ($ off, % off, free shipping, etc.)</li>
<li>Include links to all of your Social Media efforts</li>
<li>Promote email sign up</li>
<li>Do not include an offer in the subject line or as the main message</li>
</ol><div style="text-align: center;"><b>Let me know when you are ready to begin or enhance your Transactional Emails!</b></div>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com0tag:blogger.com,1999:blog-2647215966426852108.post-34768966915934208782010-09-23T14:24:00.000-07:002010-09-23T14:24:49.091-07:00Bank of America Steps It Up To Stop SpammersIt is a sad reality that there are unscrupulous folks that send spam and fishing email. Some of the most authentic looking and most dangerous spam I have seen in my in box have been from fishers trying to replicate Bank of America Emails. These fake emails usually notify me that my account has been frozen and then encourages me to click on a link or to reply with personal information.<br />
<br />
Today I received a legitimate email from Bank of America. This email introduces updates they are making to their emails. <b>This includes a new look, personalization, a security checkpoint, alert information </b>and more. I am sure the flood of B of A spoofed emails has been a headache for the bank. Hopefully these changes will solve the issue and stop the spammers.<br />
<br />
<b>Here is the email I received from Bank of America:</b><br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_2TKjb10tSjjgapEaMvsTgQ7hKvve9j2H3e03CcLNw5qQnbvwQDmfsJxAEkj0Q829tJgIsapejdTqzU0xxWe6BXMA1S1a5fn5VUZf_0Zri1pyQ_b5rP1jvEelFwQAAQg_LUO1JxCS6G0/s1600/bofaAlert1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_2TKjb10tSjjgapEaMvsTgQ7hKvve9j2H3e03CcLNw5qQnbvwQDmfsJxAEkj0Q829tJgIsapejdTqzU0xxWe6BXMA1S1a5fn5VUZf_0Zri1pyQ_b5rP1jvEelFwQAAQg_LUO1JxCS6G0/s320/bofaAlert1.jpg" /></a><br />
<b>Here is more on the B of A alerts</b>:<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK7GzPRNgcgiuAcln0d8bd6P-lxNDUEClJmXtRfFKnxJDDI7q0j8PgrNOlIERABgEAU6o9RGtqjdde08ymutqdkJkmDGfnYq_FjoRBtMgnz-G3dR9wmHTwpRnimiD5bGYPR-CLSB-chnw/s1600/bofaAlert2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhK7GzPRNgcgiuAcln0d8bd6P-lxNDUEClJmXtRfFKnxJDDI7q0j8PgrNOlIERABgEAU6o9RGtqjdde08ymutqdkJkmDGfnYq_FjoRBtMgnz-G3dR9wmHTwpRnimiD5bGYPR-CLSB-chnw/s320/bofaAlert2.jpg" /></a></div><i><b>What do you think about the changes Bank of America is making? Do you think an email redesign will slow down the spammers? What else should businesses do to stop spammers? Share your thoughts!</b></i>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com0tag:blogger.com,1999:blog-2647215966426852108.post-62302330725039011532010-09-16T13:58:00.000-07:002010-09-16T13:58:21.383-07:00Email Client Market Share : Report On The Top 10 Email ClientsFingerprint recently released a report on <a href="http://fingerprintapp.com/email-client-stats" target="_blank" title="Top 10">the top 10 email clients.</a><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7yoGPcLFGiC2rtniNAlxCJjujMdglbvlZd0zHq8lmpQfgIwTdaNJGsSnoUL7cq1D_dkrYqnhnxMA2ySWQysZRUSyvdvoEzD7jh_2ggydYHSBnUr55liUs22Q_wayMoj5HKNn6TRdlNIY/s1600/top10.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7yoGPcLFGiC2rtniNAlxCJjujMdglbvlZd0zHq8lmpQfgIwTdaNJGsSnoUL7cq1D_dkrYqnhnxMA2ySWQysZRUSyvdvoEzD7jh_2ggydYHSBnUr55liUs22Q_wayMoj5HKNn6TRdlNIY/s320/top10.jpg" width="320" /></a></div><br />
<i>Right click the image to see a larger version.</i><br />
<br />
Data was collected from 250,000,000 email recipients using the Fingerprint analysis tool. This chart shows the top 10 email clients by market share. This wasc Compiled February 24th 2010.<br />
<br />
<b>The Top 10 are:</b><br />
<br />
<b>Email client (Market share)</b><br />
1- Outlook (43%)<br />
Outlook 2003 and earlier ( 34%)<br />
Outlook 2007 (9%)<br />
2- Hotmail (17%)<br />
3- Yahoo! Mail (13%)<br />
4- Gmail (5%)<br />
5- Apple Mail (4%)<br />
6- iPhone (4%)<br />
7- Thunderbird (2.4%)<br />
8- Windows Live Mail (Desktop) (2%)<br />
9- AOL Mail (1.2%)<br />
10- Lotus Notes (0.4%)<br />
Others (8%)<br />
<br />
<i><b>Does anything in this list surprise you?</b></i><br />
<br />
<i>NOTE:</i><br />
Email clients are recorded when images are loaded within an email. Some email clients block external images, or are not capable of displaying HTML email. That includes non-current models of Blackberry, and other mobile devices unable to view HTML email. As a result these are not tracked and do not appear in the report.<br />
<br />
Furthermore, the report only shows the top 10 email clients detected. In total there are over 3,000 different clients. Because of this diversity we recommend analyzing your own mailing lists to gain the most accurate information, since results can vary greatly depending on your lists' demographics.Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com0tag:blogger.com,1999:blog-2647215966426852108.post-55411770671435568312010-09-03T09:12:00.000-07:002010-09-03T09:12:12.717-07:00Invitations In Email: Make It Fun and to the PointFrom time to time you might want to send an invitation to your subscribers. Maybe there is a private event, a new store opening, a special sale or other event that you would love your subscribers to attend.<br />
<br />
I recently saw a great invitation email from Shutterfly. Shutterfly uses a template very similar to personal event email invitations (namely “e-vite”) to promote their “exclusive sale”. It gives the user a more personal, special feel, just like they are being invited to a special party by their friend. Simple, personal, and straight to the point<i><b>. </b><b>Nice!</b></i><br />
<br />
The Subject Line is: <b>Feel the love. Save 20% at our invitation-only Insider Sale.</b><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgS_eay0AbL_vwDlh41prohM_taJyBGZ8S5E7ol6unsHpqMb2dBTglMuwQRpSVoUuZ5IKHxvs4ZEJWXY3VlYDpP9xE9W25fOkBSgPC6-ArhFJAk9Igy_Z9egDSXM47M1AuFz8MYCOvDyAE/s1600/Shutterfly.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgS_eay0AbL_vwDlh41prohM_taJyBGZ8S5E7ol6unsHpqMb2dBTglMuwQRpSVoUuZ5IKHxvs4ZEJWXY3VlYDpP9xE9W25fOkBSgPC6-ArhFJAk9Igy_Z9egDSXM47M1AuFz8MYCOvDyAE/s320/Shutterfly.jpg" width="305" /></a></div>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com0tag:blogger.com,1999:blog-2647215966426852108.post-71734427300145590592010-08-27T10:08:00.000-07:002010-08-27T10:08:37.280-07:00How To Get More Clicks: The Secret RevealedEmail Marketers are always trying to find ways to get openers to click their emails.<br />
<ul><li>Does a 20% off coupon parlay more clicks than Free Shipping?</li>
<li>What day of week generates the best results?</li>
<li>What about time of day?</li>
</ul>In a recent email Urban Outfitters took the direct route – they asked for the click. The email below is giving their subscribers an “Exclusive First Look” at their new styles. To seal the deal they make it clear that items are only available by clicking the main image from the email.<br />
<br />
Giving email subscriber an exclusive look is a great way to <b>reward them for being part of the Urban Outfitters email list</b>. UO makes their subscribers feel special. This will hopefully convert non-clickers into clickers and then purchasers.<br />
<br />
<i style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;">Well done.</i><br />
<br />
Here is the creative.<br />
The subject line is simply <b>Exclusive First Look</b><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiknczOHvQwCee5NaEEZyhBHcSueBPle_M1-Pr9SvKmtsMldRwdRVLs73gZqer-EV510kJ2h-uusx9MvZGV9mxodpBprfZb9DzMzNMYyK4ycjm-M1Z0Gi0fp6rfg-RboKTevp1YCtP3EGk/s1600/UOfirstLook.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiknczOHvQwCee5NaEEZyhBHcSueBPle_M1-Pr9SvKmtsMldRwdRVLs73gZqer-EV510kJ2h-uusx9MvZGV9mxodpBprfZb9DzMzNMYyK4ycjm-M1Z0Gi0fp6rfg-RboKTevp1YCtP3EGk/s320/UOfirstLook.jpg" /></a></div><i>P.S. Is it just me or do the Urban Outfitter models make you depressed? I love the brand but whenever I see their gaunt models I wish I were able to tell them a joke to make them smile and then feed them something hearty.</i>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com1tag:blogger.com,1999:blog-2647215966426852108.post-51953478020582444112010-08-23T11:32:00.000-07:002010-08-23T11:32:25.362-07:00How To 'Undo' A Gmail MessageThe ability to "undo" an e-mail has been a little known feature of Google's e-mail service since last year. But in the past few days, it appears to have been improved.<br />
<br />
Google Operating System, an unofficial blog that shares Google news and tips, noted this weekend that a user now has up to 30 seconds to take back an unfortunate message.<br />
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<b>In reality, the feature doesn't actually pull back an e-mail that's already gone, it simply holds your message for 30 seconds before sending it out -- just in case you change your mind.</b><br />
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A Google spokeswoman confirmed Monday that the 30-second option was added early this month.<br />
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When the feature first rolled out in March 2009, you had to be super-quick to use it. It only allowed five seconds to take a message back.<br />
<br />
Enabling the feature is a bit complicated if you're not familiar with Google Labs, the place where the company lets users test out experiments with Gmail and other Google projects.<br />
<br />
And it's worth noting that, because it is a testing space, anything in Labs is subject to change.<br />
<br />
But, at least for now, here's how to avoid instant e-mail remorse.<br />
<br />
<u><b>To enable 'Undo Send':</b></u><br />
<br />
<b>1. Log in to Gmail and go to Google Labs</b>. If you've never gone to Labs before, click the word "more" in the very top left corner, then scroll down and click "even more."<br />
<br />
<b>2. In the column on the right, click "Labs.</b>" It's next to the icon of a beaker filled with green stuff.<br />
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<b>3. Click "Gmail Labs" in the column on the right.</b><br />
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<b>4. Scroll down almost all the way to the bottom until you see "Undo Send."</b> Click "enable" and the feature is now on. Then scroll the rest of the way down and look in the bottom left corner for the "Save Changes" box. Click it.<br />
<br />
<b>5. Now, go back to the main Gmail page and click "Settings" in the top right. </b>You should also see your green Labs beaker icon there now -- this will let you go straight to Labs from now on.<br />
<b><br />
</b><br />
<b>6. Scroll down to "Undo Send" -- it should be right above "My Picture." </b>Your default should be set to 10 seconds. But you can use the drop-down bar to stretch that to 30 seconds.<br />
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<b>7. Scroll down and hit "Save Changes."</b><br />
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<b>8. To undo an email, just look for the box at the top of the screen that will have the words "Your message has been sent." </b>After that, you should see the "Undo" option. Click that and you'll be sent back to the e-mail's draft form, where you'll have 30 seconds to edit or delete it before it goes out.<br />
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This is from: http://www.cnn.com/2010/TECH/web/08/23/undo.gmail/index.html?hpt=T2Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com0tag:blogger.com,1999:blog-2647215966426852108.post-48741920007574451572010-08-17T10:14:00.000-07:002010-08-17T10:14:05.529-07:00Point of Sale Email Capture: A True StoryI recently decided to revisit the idea of working out. In all honesty I have run out of excuses not to start working out. Today's task was to purchase running shoes. I went to my neighborhood Big-5 (Big-5 is a sporting goods store located in the Western US) and bought shoes. <b> During the transaction the sales person on the floor also managed to obtain my email address.</b><br />
<br />
<i>The conversation went like this:</i><br />
<b>Salesperson</b>: Here is the size 11 you had asked for.<br />
<b>Me:</b> Thanks.<br />
<b>Salesperson</b>: Do you use email?<br />
<b>Me</b>: Yes.<br />
Salesperson: Would you like to sign-up for our email program and get 10% off?<br />
<b>Me</b>: Sure.<br />
<i>He hands me a pen and a sign-up form and continues talking.</i><br />
<b>Salesperson</b>: Email is great because we save money by sending less mailers and we can pass those savings onto our customers. You will receive your welcome email and 10% off coupon in about 24 hours.<br />
<b>Me: </b>Great.<br />
<i>I scribbled my email address on the form and handed it back to the salesperson.</i><br />
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Here is the three inch by two inch sign-up form.<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxbqI-XAFkwKbD-x6mM-W0vEHlIfHcKmt2As-q3toXYm0wMIUeK81IRo-O22tOUTlNqFcfYUg9JW-YO6e140R8DUv_aEyFoe0a7PgItlTdAjn9BjpBB1CCdOa0TdnvO_RER6U0u3Az_SQ/s1600/BIG5emailsignup.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxbqI-XAFkwKbD-x6mM-W0vEHlIfHcKmt2As-q3toXYm0wMIUeK81IRo-O22tOUTlNqFcfYUg9JW-YO6e140R8DUv_aEyFoe0a7PgItlTdAjn9BjpBB1CCdOa0TdnvO_RER6U0u3Az_SQ/s320/BIG5emailsignup.jpg" /></a><br />
<br />
<b>Big-5 did a great job.</b><br />
<div class="separator" style="clear: both; text-align: center;"></div><ul><li>The sales person asked the right questions and provided just enough information to seal the deal.</li>
<li>He was not overbearing or annoying.</li>
<li>He had the form and a working pen at the ready.</li>
<li>He verified the email address once I gave it to him.</li>
<li>The form was clear and easy to understand.If I did not provide an email address in the store but kept the form, I could always sign-up at a later date online.</li>
</ul><div style="text-align: left;"><b><i>Well done!</i></b><br />
<br />
Here is the welcome I received as promised in about 24 hours. The Subject Line, which could be better, is <b>Subscription Notification</b></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_QVkiButMbh-asZnSJE32LmabUglR_MuXBBltmQY1vQZoqldfch9fQGvX_d1tOWQ1kWg8nuonMhAqK7JcjnnXd1lGE7k1gyKajj-WCVKkGl77AJPX0Xj94d11hbkh7m47XfRbEy0Ns7Q/s1600/Big5welcome.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_QVkiButMbh-asZnSJE32LmabUglR_MuXBBltmQY1vQZoqldfch9fQGvX_d1tOWQ1kWg8nuonMhAqK7JcjnnXd1lGE7k1gyKajj-WCVKkGl77AJPX0Xj94d11hbkh7m47XfRbEy0Ns7Q/s320/Big5welcome.jpg" /></a></div><br />
<i><b><br />
Do you have any POS (Point of Sale) real-life stories? Please share them with us!</b></i>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com2tag:blogger.com,1999:blog-2647215966426852108.post-70368790186915507122010-08-12T12:01:00.000-07:002010-08-12T12:01:39.094-07:00RE: at the start of the subject line? Good idea? Bad Idea?I recently received this question in my inbox from an EmailMoxie.com reader.<br />
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<i>"I read somewhere that the use of 'RE:' at the start of an email subject line gives the message a better chance of not being thrown in a spam filter. Is this true?"</i><br />
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<b>What do you think about adding RE: to the beginning of a subject line? Is it deceptive? A good idea? Does it work? Share your thoughts with us!</b>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com4tag:blogger.com,1999:blog-2647215966426852108.post-4282067725193551052010-08-11T21:09:00.000-07:002010-08-11T21:09:19.441-07:00Quality Check – It's a Dirty Job But Someone's Got To Do It<div class="separator" style="clear: both; text-align: center;"></div>As any serious marketer knows, quality checking your products is imperative. This could be an email, a billboard, a catalog, an online advertisement or anything else that is public facing. Quality checks are not glamorous but they are necessary. <b>Don’t neglect this important step!</b><br />
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Here is an example a friend of mine sent me. Cutting off the tags from a recent gift from the Disney Store displayed a missed text addition. <i><b>Oops.</b></i><br />
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<b>Here is the front of the tag – Nothing wrong here.</b><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnXk5E282fIXwJ3xH-ZTJ03KtCBv43Edt59XISRcB0PgliPE6JoE_jA3NTDzWgMrFqD8Z_Gn5UkKpXRj5_aq2is_H19lYm3dOC6XxzrfTnsYiPjXuuOaeP5H6ifcHvH3Dcrf9V-f77hSs/s1600/TS001.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnXk5E282fIXwJ3xH-ZTJ03KtCBv43Edt59XISRcB0PgliPE6JoE_jA3NTDzWgMrFqD8Z_Gn5UkKpXRj5_aq2is_H19lYm3dOC6XxzrfTnsYiPjXuuOaeP5H6ifcHvH3Dcrf9V-f77hSs/s200/TS001.jpg" width="94" /></a></div><br />
<div class="separator" style="clear: both; text-align: center;"></div><b>Here is the back – the manufacturer (or someone along the production process) neglected to add logical text to this valuable product space.</b><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8GFnLHyHdxSiNEXC5cN-zM6v7nRBuDOW4SpfCddr_dBFhSQEYy12HDW5C-1sMyMIa1x6JHbkWeksrGqQGSe7NjsZ1oTHrLYVK2NMPDEvun_b2dCD739g09-0xEI_dtqdTACBL6d2tvtg/s1600/TS002.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8GFnLHyHdxSiNEXC5cN-zM6v7nRBuDOW4SpfCddr_dBFhSQEYy12HDW5C-1sMyMIa1x6JHbkWeksrGqQGSe7NjsZ1oTHrLYVK2NMPDEvun_b2dCD739g09-0xEI_dtqdTACBL6d2tvtg/s320/TS002.jpg" width="155" /></a></div><br />
<div style="text-align: center;"><i><b>Do you have any other examples of marketing mistakes? If so, please share them with us!</b></i></div><div class="separator" style="clear: both; text-align: center;"></div><br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com0tag:blogger.com,1999:blog-2647215966426852108.post-60365727458749840822010-08-06T12:08:00.000-07:002010-08-06T12:08:45.639-07:00Give Your Emails Some PersonalityFor many email marketers the number one goal of an email is to generate revenue. If an email does not perform, an opportunity can be lost. This is great – but can also lead to stagnant emails. <i>Once in a while it is nice to mix things up. </i><br />
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Send an email that is not about generating sales but about building relationships, passing along a funny story, or telling your subscribers more about who you are as a company, as an email marketer, and as a person.<br />
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Your subscribers might be interested in <b>hearing more about your employees</b>, <b>the city your business is in</b>, about the <b>models you use in your emails</b> etc. <i>Give them something to talk about.</i><br />
<br />
<b>Here are two great examples. </b><br />
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The first is from <a href="http://www.eddiebauer.com/">Eddie Bauer</a>. They introduce their company dog, Eddie, and talk all about him on their Facebook page.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNlh9GGn0cWeRzaJlPLWU5CGYEGTAc6R99UilQeNwtqFgAe34zlBfGkpYDUgPYYUL2UlpiivcMxt6sMde0EyU2TNu3mzkGtB83qffO2Y344dNfWpe8ihyZt897UYzakJFco3SpaAbZqEQ/s1600/EddietheDog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNlh9GGn0cWeRzaJlPLWU5CGYEGTAc6R99UilQeNwtqFgAe34zlBfGkpYDUgPYYUL2UlpiivcMxt6sMde0EyU2TNu3mzkGtB83qffO2Y344dNfWpe8ihyZt897UYzakJFco3SpaAbZqEQ/s320/EddietheDog.jpg" /></a></div><br />
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The second is from <a href="http://theladders.com/">TheLadders.com</a>. This email is all about the company and includes pictures.<br />
The Subject Line of this email is simply <i><b>Photos of us.</b></i><br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig7iJCNN3GD5wtMAk0PR1knRSdNDlEed__dvYLFqKP0mN0nk9qQS4yfaDKubF7UowjGwfLzzUc40xXSuOtE7HipbXMphc6H4LHXxlTBxdCRxJCFQOkTrhyphenhyphenWPVpk9NWauWkO8Qo_1DVtFk/s1600/TheLadders.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig7iJCNN3GD5wtMAk0PR1knRSdNDlEed__dvYLFqKP0mN0nk9qQS4yfaDKubF7UowjGwfLzzUc40xXSuOtE7HipbXMphc6H4LHXxlTBxdCRxJCFQOkTrhyphenhyphenWPVpk9NWauWkO8Qo_1DVtFk/s400/TheLadders.jpg" width="194" /></a></div><br />
<div style="text-align: center;"><i><b>Do you have any examples of emails that take a break from marketing and send a new message? What are your thoughts on emails like this? </b></i></div>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com0tag:blogger.com,1999:blog-2647215966426852108.post-76249662760089197422010-08-04T14:28:00.000-07:002010-08-04T14:28:23.829-07:00Ready, Set...Reactivate!<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrs2g02951Qbcl36BsPn2CP7l7W3el1XcvKTZcTm23Cur-pcYy3zeK2azwjjkNxX0s8hoUtqHqO-7itQw1YN9Ff8Nl6z1ZmjDgROuFiIH9atUNhZAMqfPYeyQTN2ogUoYlYMmd0NmYf3I/s1600/reactivate.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="66" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgrs2g02951Qbcl36BsPn2CP7l7W3el1XcvKTZcTm23Cur-pcYy3zeK2azwjjkNxX0s8hoUtqHqO-7itQw1YN9Ff8Nl6z1ZmjDgROuFiIH9atUNhZAMqfPYeyQTN2ogUoYlYMmd0NmYf3I/s200/reactivate.jpg" width="200" /></a></div>It is no secret that email marketing lists can get stagnant. Your subscribers are not responding to your emails at the rate you would like and you are not sure what to do. <br />
<br />
The answer is run a reactivation campaign. <i><b>You can reactivate your inactive subscribers!</b></i><br />
<br />
<b>Here are some interesting reactivation related stats, tips and tricks:</b><br />
<br />
1. More than 80% of email marketers send the same content to all subscribers. <br />
<i><b>HINT:</b> Use creative segmentation to send your subscribers what they like at the cadence they like.</i><br />
<br />
2. 30-60% of most subscriber lists are inactive. <br />
<i><b>HINT:</b> Be sure to identify your inactives and reactivate them.</i><br />
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3. Nearly 30% of most subscriber lists re-engage during the holiday season. <br />
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4. Not all marketers define inactivity based on the same criteria. <br />
<i><b>HINT:</b> Create an inactive definition for your email list and test it frequently.</i><br />
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5. <b>We Miss You campaigns</b> have proven to be effective in reactivating recently lapsed buyers. Messaging Tactics for inactives also include <b>Aggressive/Unconventional Subject Lines, Aggressive Offers & Creative Treatments, Reactivation Series, Polls or Surveys </b>and <b>Changes in Frequency</b>.<br />
<br />
6. Include click data into your strategy to incorporate recommended items based on click inference into the content.<br />
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7. Define and analyze your Inactive subscribers to gain an understanding of their past behavior with your program (especially for any seasonal purchase behavior).<br />
<br />
8. Re-Integrate reactivated subscribers back into the email message stream.<br />
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9. Don't let subscribers become inactive in the first place– create lifecycle messaging.<br />
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10. Be relevant – keep subscribers engaged from the start of the customer journey.<br />
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<b>Here are some reactivation creative examples:</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0PI4dNdYYVQYYlAkhclVg5vA2AmoI9hv-k6p8TX2IL3GoVFviSlEcbplT90AaoQL5s5XY1E7Irn3xa-tAr9c3kUgh9wXwG62GJe_YYgt306a3qkWrbTieWguJRpIMqHhSBOiJ_zbiMPY/s1600/CurrentCatalog_Reactivation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0PI4dNdYYVQYYlAkhclVg5vA2AmoI9hv-k6p8TX2IL3GoVFviSlEcbplT90AaoQL5s5XY1E7Irn3xa-tAr9c3kUgh9wXwG62GJe_YYgt306a3qkWrbTieWguJRpIMqHhSBOiJ_zbiMPY/s320/CurrentCatalog_Reactivation.jpg" /></a></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXnaAsGzVYoUNZjlhYpKCVv5sgb48A_aEDpEqGTrrw4jybTzSg5LgYPa846hQfWdamQsSvXXS3Uw0FSbP_mTtDs22SXkN9nAK-OcS7tEDXEkB64S8fuEkjggYq1vfr6GSj3Raos0s6W5o/s1600/hotels.com+renew+your+subscription%282%29.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXnaAsGzVYoUNZjlhYpKCVv5sgb48A_aEDpEqGTrrw4jybTzSg5LgYPa846hQfWdamQsSvXXS3Uw0FSbP_mTtDs22SXkN9nAK-OcS7tEDXEkB64S8fuEkjggYq1vfr6GSj3Raos0s6W5o/s320/hotels.com+renew+your+subscription%282%29.png" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicze03RHHg9CLw08E5AsutUE2Il4o26cWT32w3NWlJyKVKGsrNQ_6LXFCq8QqfEqSFU9wzPN41yTiqvspm77cU-Y41PhLtRdAHGlo6HLIbq5DX6PaJfcBJlcaE23Nw22hB8sGlMsJFoVY/s1600/smartbargainsreactivation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicze03RHHg9CLw08E5AsutUE2Il4o26cWT32w3NWlJyKVKGsrNQ_6LXFCq8QqfEqSFU9wzPN41yTiqvspm77cU-Y41PhLtRdAHGlo6HLIbq5DX6PaJfcBJlcaE23Nw22hB8sGlMsJFoVY/s320/smartbargainsreactivation.jpg" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNRB9d7ki1BZyomVwR4BurAhtqR_RdH8D5DN1X19oIGVcqUTZ6uWYUFRKUTEbL_W0yHR2iyLrp5OZdDBg4Bs11SZIsU2m2ssvWqrst4nNqWQRZhzeGn2Ta9ds68lQ8q8L8KhaEa63rTPI/s1600/USAP_Reactivation.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNRB9d7ki1BZyomVwR4BurAhtqR_RdH8D5DN1X19oIGVcqUTZ6uWYUFRKUTEbL_W0yHR2iyLrp5OZdDBg4Bs11SZIsU2m2ssvWqrst4nNqWQRZhzeGn2Ta9ds68lQ8q8L8KhaEa63rTPI/s320/USAP_Reactivation.png" /></a></div><br />
<b><br />
Share your reactivation stories with us! What has and has not worked in your reactivation campaigns?</b>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com0tag:blogger.com,1999:blog-2647215966426852108.post-2855642917534606652010-08-03T08:55:00.000-07:002010-08-03T08:55:38.666-07:00Email Marketing: There Is Some Good Right?<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNCFkDrxwCoflcjw9EYKVgWI8EHEt9naPjgjYXNN7p7e4Jr_ZIN9Ok1Iv8-QDBpeM84l_8kqfmG7k-6Jq_-ZdRmQJ33Bhhmst_aj1fgtLHUtLrcGC6KjPllydxrr3_naD9gdlTremDCcg/s1600/WorldHarmony.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="131" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNCFkDrxwCoflcjw9EYKVgWI8EHEt9naPjgjYXNN7p7e4Jr_ZIN9Ok1Iv8-QDBpeM84l_8kqfmG7k-6Jq_-ZdRmQJ33Bhhmst_aj1fgtLHUtLrcGC6KjPllydxrr3_naD9gdlTremDCcg/s200/WorldHarmony.jpg" width="200" /></a></div>Email Marketing is typically not a glamorous or an overly useful endeavor in the larger scheme of world events. It's not like email marketers are saving lives, curing diseases, or solving world problems. The Nobel Prize or a Hollywood Star on the Walk of Fame will never be given out for the best email marketing campaign. However, <b>there is some good that email marketing does on a local and global level.</b> The next time you are at a social event and someone asks you what you do, you can stand proud and announce <i><b>“I am an email marketer!”</b></i><br />
<br />
<b>Five good things about email marketing: </b><br />
<ol><li><b>Emails bridge the world.</b> You send an email to your friend in Prague or to the guy down the street about the latest Nordstrom sale without having to worry about your phone call waking him up or having an uncomfortable silence. You can share your thoughts with anyone anywhere without having to actually talk to them. <i><b>Brilliant!</b></i></li>
<li><b>Email raises awareness and support for worthwhile events and organization.</b> Many not-for-profits and other do-gooders utilize email to get their message out in force.</li>
<li><b>Email saves trees.</b> Please, don’t print emails unless you need to.</li>
<li><b>Email is supportive and complimentary to social media</b> and helps advance new technology. Many pundits feel that social media will destroy email. I disagree. Email and Social Media works well together much like peanut butter and jelly, bagels and cream cheese, and Bert and Ernie.</li>
<li><b> Email is everywhere! </b> Try to name one person who you know that does not have an email address. Off the top of my head I can only name one – but she is only eighteen months young! <i> (By the way, I can name three adults who are not on Facebook. Facebook, and other social media sites, will not be the end of email. Hey, you need an email address to log in to Facebook right?)</i></li>
</ol>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com1tag:blogger.com,1999:blog-2647215966426852108.post-77952474947535401302010-07-30T15:47:00.000-07:002010-07-30T15:47:34.323-07:00Top-Performing Advertising Channels<span style="font-size: small;">In a recent survey, marketing executives reported that <b><i>email is the </i></b></span><span style="font-size: small;"><i><b> strongest-performing advertising channel</b></i>. Behind Email was <b>Search, Offline, Affiliate Marketing, Display, Direct Mail, Social Media </b>and <b>Mobile</b>.</span><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixCwOfg6vbOtI9_IUKseaha8FM0TWZ1Pg2J61QCQ9KpV_DjbPi8RXAGrQkmIs0upVt1lspyleoGBVXFTW_Lub_h3RzYhCxompgAOCXPKzgZ5VOBahC5PwSUJ5gf7K8UKT5OBv3jZc5VAY/s1600/EMAILimage.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixCwOfg6vbOtI9_IUKseaha8FM0TWZ1Pg2J61QCQ9KpV_DjbPi8RXAGrQkmIs0upVt1lspyleoGBVXFTW_Lub_h3RzYhCxompgAOCXPKzgZ5VOBahC5PwSUJ5gf7K8UKT5OBv3jZc5VAY/s320/EMAILimage.jpg" /></a></div><div style="text-align: center;"> This data is from Datran Media's 4th Annual Marketing & Media Survey, 2010.<br />
<br />
<b>Share your thoughts on what will be the next big marketing channel. Can Social Media be number one in the future?</b></div>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com2tag:blogger.com,1999:blog-2647215966426852108.post-22472252044821986772010-07-28T10:03:00.000-07:002010-07-28T10:03:49.614-07:00Bridging the Offline/Online ExperienceRetailers who have brick-and-mortar locations and an online presence frequently struggle on how to bridge these two unique, but vital, customer touch points.<br />
<br />
<b>Some of the Offline/Online struggles and questions are:</b><br />
<ul><li>What are the best ways to promote in-store email sign-up?</li>
<li>How do we promote our stores in email? </li>
<li>How do we train our store associates to ask for email addresses?</li>
<li>Will promoting online over in-store result in lower performing stores and the cannibalization of our customer base?</li>
</ul>Here is a good example of an email that <a href="http://www.worldmarket.com/">World Market</a> sent after an in-store email sign-up. This email provides the best of both worlds. <b>It adds the person to the email marketing list, promotes the benefits of online shopping, </b>and<b> also drives the customer back to the store with an in-store only offer.</b><br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_y8Td-ZqDvz5iCkhwV3PFu9RjCDNiHPfmuB7lTzNGyIKoEW8A5CXiSYBV4zGw-eUpt8TKW84Bb4N160LmsA7bU8nTN8ZjyGVkgKfvDPilAXxx5r1ZDv6BtXAwS0Id-Y8MiLgGK5ZxWu4/s1600/WorldMarketInstore.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="367" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_y8Td-ZqDvz5iCkhwV3PFu9RjCDNiHPfmuB7lTzNGyIKoEW8A5CXiSYBV4zGw-eUpt8TKW84Bb4N160LmsA7bU8nTN8ZjyGVkgKfvDPilAXxx5r1ZDv6BtXAwS0Id-Y8MiLgGK5ZxWu4/s400/WorldMarketInstore.jpg" width="400" /></a></div><div style="text-align: center;"><i>What are some solutions you have found to the Offline/Online struggle? </i></div><div style="text-align: center;"><i>Please share your thoughts and ideas with us.</i></div>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com0tag:blogger.com,1999:blog-2647215966426852108.post-4952933629083807222010-07-26T11:48:00.000-07:002010-07-26T17:00:00.012-07:00Yahoo! Mail Is Turning Links Blue By Default: Get The Fix<b><i>There is a new issue occurring in Yahoo! Mail.</i></b><br />
<br />
<b>What's happening</b><br />
In some cases Yahoo! Mail is turning links blue by default<br />
<br />
<b>The solution </b><br />
The workaround is to overwrite the Yahoo style by declaring it with an embedded style within the section like this:<br />
<br />
<b>Here is an example of the pesky blue links:</b><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiweCsRipRlFT49GAaVAp6VXT3lNCL_gosj1RZFxskIj_y2_E4vsNQ583BtZlt3Ayi1u83mCajgAI7cz4ayLw1zTL6nT_-8apy9lj2Wx-t_RzvlM_gHrBaSUP8yYPGUc3j_LngXS5kZoQQ/s1600/WithoutFix.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="86" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiweCsRipRlFT49GAaVAp6VXT3lNCL_gosj1RZFxskIj_y2_E4vsNQ583BtZlt3Ayi1u83mCajgAI7cz4ayLw1zTL6nT_-8apy9lj2Wx-t_RzvlM_gHrBaSUP8yYPGUc3j_LngXS5kZoQQ/s400/WithoutFix.jpg" width="400" /></a></div><br />
<b>Here this is fixed:</b><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlSFZFqcvz_fhx_m94OCOe33pKn8NtAIx8qMAGeDQbzMPTKIq9EKBSB0QtSv3WG4uKym8AUjn6uJDNvDwPmgy1xFpEHdxnELoObBWS9TbaxJiZBi6azQ6DF-eXCayd93RCuYAHfi8LYzw/s1600/WithFix.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="76" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlSFZFqcvz_fhx_m94OCOe33pKn8NtAIx8qMAGeDQbzMPTKIq9EKBSB0QtSv3WG4uKym8AUjn6uJDNvDwPmgy1xFpEHdxnELoObBWS9TbaxJiZBi6azQ6DF-eXCayd93RCuYAHfi8LYzw/s400/WithFix.jpg" width="400" /></a></div><style type="text/css">
.yshortcuts { color:#000000; }
</style><br />
<i><b>Here is an example of how to fix this:</b></i><br />
<br />
<b>Original:</b><br />
< a href=" http://%%track%%/dyn598" style="padding:0 8px 0 16px; color:#FFFFFF;" title="Mirrors" target="_blank" >Mirrors< /a ><br />
<br />
<b>Updated with Changes:</b><br />
< a href="http://%%track%%/dyn598" style="padding:0 8px 0 16px; color:#FFFFFF;" title="Mirrors" target="_blank" ><<span style="color: #660000;"> </span><b><span style="color: #660000;">span style="color:#FFFFFF"</span> </b>>Mirrors<b><<span style="color: #660000;"> /span >< /a </span>></b><a href="http://%%track%%/dyn598" style="color: white; padding: 0pt 8px 0pt 16px;" target="_blank" title="Mirrors"><span style="color: white;">Mirrors</span></a><br />
<br />
<b>This example will set all links as black:</b><br />
< style type="text/css" ><br />
.yshortcuts { color:#000000; }< /style > <br />
<br />
<b>If you need to change more than one link color you will need to create classes.</b><br />
<br />
In this example there is a class created for the links in the header and for the links in the footer.<br />
<br />
<i>.header .yshortcuts { color:#666666; }</i><br />
<i>.footer .yshortcuts { color:#FFFFFF; }</i><br />
<br />
The class name would need to be added to the table tag or tag that contains the links.<br />
<br />
<b>Here is an example of the header class added to the table tag</b>.<br />
<br />
< table width="619" border="0" cellpadding="0" cellspacing="0" class="header" ><br />
<br />
If there is text that is being highlighted as a popular search term by Yahoo! you can place an < a > tag around it to stop the underlining and blue box. <br />
<br />
<b>Here is an example of how you can do this:</b><br />
<br />
< a style="color:#000000; text-decoration:none;" >System text copy that is being underlined by Yahoo!.< /a><br />
<br />
<i> Please note: I added spaces before each < > in the above code. This is so the code displays correctly in this post. Remove the erroneous spaces when you try this in your Emails HTML.</i><br />
<br />
<div style="text-align: center;"><i><b>As always, be sure to test your mailing after adding these snippets of code to ensure that it isn't causing any new breaks in other mail clients. Let me know if this update works for you. </b></i></div><br />
<table border="0" cellpadding="0" cellspacing="0" class="header" style="width: 619px;"></table>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com3tag:blogger.com,1999:blog-2647215966426852108.post-17348646423761569672010-07-23T09:52:00.000-07:002010-07-23T09:52:22.287-07:00Header Redesign: Simple Changes Can Make Big DifferencesHeader text is a must have best practice for any serious email marketer. This text will display in an email even when images are blocked and formatting is not quite right. This actionable area, at a minimum, should deliver the <b>point of the email</b> and have a <b>link to the online version</b>. <i>Header text should be clear, clean and actionable.</i><br />
<br />
The specialty kitchenware retailer and culinary mecca, <a href="http://www.surlatable.com/">Sur La Table</a>, recently updated their email header text. The new text not only follows header text best practices, but it also conserves precious email real-estate, and looks great.<br />
<br />
Here is the <b>updated header text</b>. Notice the links are all click-able and are in one line at the top of the email.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqRJ6bdJNa1XaY-kKXQFFTdcQ-UdyQcw6CrMxF52EL99oqegMKdA6_JaUrJPUexbLYXhg-Llw9HSRRlIaahgz_TgQcreV7CNta6ncV3SakOAbekBu6HL9It6BTthhTBQog7jncGKl6NXg/s1600/SLtafter.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="82" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqRJ6bdJNa1XaY-kKXQFFTdcQ-UdyQcw6CrMxF52EL99oqegMKdA6_JaUrJPUexbLYXhg-Llw9HSRRlIaahgz_TgQcreV7CNta6ncV3SakOAbekBu6HL9It6BTthhTBQog7jncGKl6NXg/s400/SLtafter.JPG" width="400" /></a></div>Here is the <b>original header text</b>. The text is not all click-able, is a bit long-winded, and takes up valuable, above the fold, email real-estate.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUBeWpDZe16vttc3ctpB33ZCCNE44Dl7IexWTp5TDLcjVBHu-RFcsxDDyDt-b2n0gdbzrHEWfAbwYk3wukBWyxJ7plrK-wrWAQwAY4asz5BugbuBrn6hcEa3ffeXPGFnqCLU_JGt-8sBY/s1600/SLTbefore.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="110" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUBeWpDZe16vttc3ctpB33ZCCNE44Dl7IexWTp5TDLcjVBHu-RFcsxDDyDt-b2n0gdbzrHEWfAbwYk3wukBWyxJ7plrK-wrWAQwAY4asz5BugbuBrn6hcEa3ffeXPGFnqCLU_JGt-8sBY/s400/SLTbefore.jpg" width="400" /></a></div><br />
<div style="text-align: center;"><i><b>What do you think about these updates? Have you updated your header text? Please share your experiences and thoughts with us!</b></i></div>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com0tag:blogger.com,1999:blog-2647215966426852108.post-75843035714888135862010-07-21T09:24:00.000-07:002010-07-21T09:24:17.140-07:00When Your From is Done: Updating Your From AddressPart IIIn March 2010, <a href="http://www.emailmoxie.com/2010/03/when-your-from-is-done-updating-your.html">I had a similar article to this about updating a From address</a>. Here is another example of updating ones From address. <br />
<br />
There comes a time in most email marketer’s life that the email address he or she sends from needs to be changed. This change might be warranted because of an IP update, a change to a new email marketing service provider, a hosting update, for ascetic purposes, or other reasons.<br />
<br />
When a change like this must be made, <i>what should be done?</i> Two of the most critical goals are, one, to do your best to be sure deliverability does not suffer when the new email address is used and, two, that subscribers recognize that the email is from you and do not hit the spam button. After a thorough white listing process what’s next? Do you alert your subscribers about the new email address, if so how?<br />
<br />
Diapers.com recently tackled this issue. In their case they were updating their ‘from’ email address, diapers@diapers.messages4.com, to the easier to digest diapers@baby.diapers.com.<br />
<br />
This retailer of all things baby sent an email to their subscribers explaining that to better serve them they are making some ‘technical upgrades’ to their website including changing the address that they send email from. The message requests that the subscriber does one of three things.<br />
<br />
<i> </i><br />
<i>1. Right click on the from address with the email, select "add to contacts."</i><br />
<i>OR</i><br />
<i>2. Right click on the message before opening it, select "add to contacts" or "add to people I know.</i><br />
<i>OR</i><br />
<i>3. Click "add to address book" from within the email next to the from address.</i><br />
<br />
This message is clear, simple, and sincerer.<br />
<br />
One update that Diapers.com should make to their creative, however, is add the new email address to the header of the email. Here is a good example from Current Catalog.<br />
<br />
<a href="http://www.emailresponsibly.com/wp-content/uploads/2010/01/header-email-address1.jpg"><img alt="" class="aligncenter size-full wp-image-2250" height="40" src="http://www.emailresponsibly.com/wp-content/uploads/2010/01/header-email-address1.jpg" width="445" /></a><br />
<br />
This way the subscribers will be more conscious of the change since it is in the top of the creative and top-of-mind.<br />
<br />
Here is the creative from <a href="http://diapers.com/">Diapers.com</a>. The subject line is: <b>We're updating our email address</b><br />
<br />
<b><a href="http://www.emailresponsibly.com/wp-content/uploads/2010/01/DiapersNewemail2.jpg"><img alt="" class="aligncenter size-full wp-image-2254" height="454" src="http://www.emailresponsibly.com/wp-content/uploads/2010/01/DiapersNewemail2.jpg" width="467" /></a><br />
</b><br />
<br />
Here is another example. This one is from <a href="http://www.kennethcole.com/home/index.jsp">Kenneth Cole</a>.<br />
The subject line is: <b>Add our new email to your address book</b><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRtBpUOAS2bmC48rdGU02TQ4A9YFQ4P2QVdu4ps_dYrtLT7qWelZBv0LQyQBF9wXgTT0N7x377LBgxfHo3ycpuskC1SzQQsvb85F7EKNX6HMWKeLxfKG8n7xNRWgyLtbhuoDOs4GyT24k/s1600/kcole.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="303" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRtBpUOAS2bmC48rdGU02TQ4A9YFQ4P2QVdu4ps_dYrtLT7qWelZBv0LQyQBF9wXgTT0N7x377LBgxfHo3ycpuskC1SzQQsvb85F7EKNX6HMWKeLxfKG8n7xNRWgyLtbhuoDOs4GyT24k/s400/kcole.jpg" width="400" /></a></div><b><br />
</b><br />
<b><br />
</b>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com2tag:blogger.com,1999:blog-2647215966426852108.post-75343331567172728512010-07-19T13:42:00.000-07:002010-07-19T13:42:53.449-07:00Two Email Tools That Every Marketer NeedsI found two great email marketing tools on <a href="http://emailexpert.org/">Email Expert.org</a>. These will come in handy for anyone who works with email marketing data and email addresses. <br />
<br />
<a href="http://emailexpert.org/tools/email-validation/">The first is an email validation tool.</a><br />
<a href="http://emailexpert.org/tools/email-extractor/">The second is an an email extractor tool.</a> <br />
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<b>Email Validation tool</b><br />
This tells if an email address is real.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8ciriWxx4kDLlgnPDCqLV32BITq7ZthddASpQ1ogO4_nztQ-IpS7ykOyNUiOElrwdPw2oIL7TgN6orbdNWAmFvY9hkgeAqG1Sna2AjiTdtnoNOb4K6rB650lin1lmrd40aOKvEWW01K0/s1600/Validation.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi8ciriWxx4kDLlgnPDCqLV32BITq7ZthddASpQ1ogO4_nztQ-IpS7ykOyNUiOElrwdPw2oIL7TgN6orbdNWAmFvY9hkgeAqG1Sna2AjiTdtnoNOb4K6rB650lin1lmrd40aOKvEWW01K0/s320/Validation.jpg" /></a></div><br />
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<b>Email Extractor Tool</b><br />
This does lots of data organizing and extracting. Let's say your client sends text and emails combined and wants us to pull out the emails. This will do that.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEwljiqG-_PcTQLq14GyA7Mq1Dl7l-VrMN1iqIn1Dp73k9KHKpgwPpyJRAvCJHsFLoT7rnPGTa22eb2dmDw0Hf3NqrYFmqbyjrcF94kDwYxLb1_IYbQyO9jJQXqFlGUugSbc-EhhLOy5o/s1600/Extractor.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="176" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEwljiqG-_PcTQLq14GyA7Mq1Dl7l-VrMN1iqIn1Dp73k9KHKpgwPpyJRAvCJHsFLoT7rnPGTa22eb2dmDw0Hf3NqrYFmqbyjrcF94kDwYxLb1_IYbQyO9jJQXqFlGUugSbc-EhhLOy5o/s400/Extractor.jpg" width="400" /></a></div><br />
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<b>Features also include:</b><br />
<ol><li> Extract emails without repeating the same email</li>
<li> Display total extracted emails</li>
<li> Select different separator for each email (or enter your own)</li>
<li> Group emails by number specified by you. Each group is separated by new line.</li>
<li> Option to sort emails alphabetically</li>
<li> Option to extract or exclude email containing only certain string</li>
<li> Option to extract web addresses instead of email addresses</li>
</ol><br />
<div style="text-align: center;"><b><i>How will you use these tools? What other email tools do you use? What other email tools do you wish you had?</i></b></div>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com1tag:blogger.com,1999:blog-2647215966426852108.post-72737403637429031012010-07-16T11:41:00.000-07:002010-07-16T11:41:11.289-07:00Adding Facebook Like To Email - The Secret Is Out<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div>A recent hot topic in Email Marketing has been adding the Facebook Like icon and functionality to email. <br />
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<b>Here is how this works:</b><br />
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1-They can select the icon. This will take them to a new URL where the Like is registered. <br />
<div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZkKq-a26gK7YJUF62SGFxVSuT6J4Nlq-0xqDLjSsuoHUTl0mTutfLM-HORC7pawHpbal24X884-a8Tt9EEj0tCyRLjUaYRhPkcrVSntsxtM09Jw5pM0RsiCs9ihoQskQTyWrubcQ9t2M/s1600/FBlikeicon.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiZkKq-a26gK7YJUF62SGFxVSuT6J4Nlq-0xqDLjSsuoHUTl0mTutfLM-HORC7pawHpbal24X884-a8Tt9EEj0tCyRLjUaYRhPkcrVSntsxtM09Jw5pM0RsiCs9ihoQskQTyWrubcQ9t2M/s320/FBlikeicon.jpg" /></a></div><br />
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2- They can select the icon. This will take them to a new URL where the Facebook Like is registered. <br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb8IUTRJ_5uEsZYlacgrO4xiVaoy7yO98u8F1oBTytq3ZwQyDG21PCFYjkYvf3aDwKKjsQkoujg1bdyBoDx2T259Kd3RrjN8AcFLYHAWinMILwXu-quXW2wchctwSSRWGwYqFaNzJxGN8/s1600/Likeresults.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgb8IUTRJ_5uEsZYlacgrO4xiVaoy7yO98u8F1oBTytq3ZwQyDG21PCFYjkYvf3aDwKKjsQkoujg1bdyBoDx2T259Kd3RrjN8AcFLYHAWinMILwXu-quXW2wchctwSSRWGwYqFaNzJxGN8/s320/Likeresults.jpg" /></a></div><br />
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The simplest way and the one most likely to work for most users is to use the following code.<br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguXf8TvmWmnBJf5ElOmatzh5Ed4ygCzLpPEvMEmyAz4T1_iOB-ODnykki3OXuKRt3SIcC83jMlRTwmtTGEKw25_L3mBUs4y-2zHW_0CqSlITCCN0eKZCk3ASlongJ-Ys4O9IzH3T5ww7U/s1600/FBcode.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="49" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguXf8TvmWmnBJf5ElOmatzh5Ed4ygCzLpPEvMEmyAz4T1_iOB-ODnykki3OXuKRt3SIcC83jMlRTwmtTGEKw25_L3mBUs4y-2zHW_0CqSlITCCN0eKZCk3ASlongJ-Ys4O9IzH3T5ww7U/s640/FBcode.jpg" width="640" /></a></div><br />
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<b>Instructions</b><br />
1. Change the URL to the page you want ‘liked’<br />
2. Change the img location and upload your likebutton image.<br />
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This is still a new tool. Lookout for enhancements and feature updates. <br />
Please email me if you would like a text version of this code. JordanLane@EmailMoxie.comJordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com3tag:blogger.com,1999:blog-2647215966426852108.post-39892823419415574682010-07-14T12:03:00.000-07:002010-07-14T12:03:03.422-07:00Data Append MishapI am a fan of quality steak and well run email data appends. In this example the high end steakhouse, Fleming's, is batting.500. They serve some of the best steaks in the world and unfortunately had a misstep in a recent data append.<br />
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I have been a Fleming's email subscriber for some time. I diligently open each email looking for the next delicious deal. Recently I received an email from Fleming's with the subject line: <b>Email Communications from Fleming's.</b> <i>Interesting, I thought.</i> When I opened the email I instantly recognized this as an email append message. I was being auto opted in to receive emails from Fleming's even though I was already an active subscriber. Oops...<br />
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This screen shot shows the append email, and past emails I have received. As you can see I regularly receive their emails.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVd5KYF5cH9PiBoCzOaG27zO6GpYbBUGGKAgixY28LTflTUkwhd3P6XvWieOndY4mYz79RliYav-_erkXfePPvS4I4KGyFdUcoc61ilOT3mz-fHEIl0PYZYaBdZKVJc9pasj-cBcNMrRg/s1600/Flemingsemails.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="187" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVd5KYF5cH9PiBoCzOaG27zO6GpYbBUGGKAgixY28LTflTUkwhd3P6XvWieOndY4mYz79RliYav-_erkXfePPvS4I4KGyFdUcoc61ilOT3mz-fHEIl0PYZYaBdZKVJc9pasj-cBcNMrRg/s640/Flemingsemails.jpg" width="640" /></a></div><br />
<b>How did this happen? </b>My guess is that they ran a data append, acquired my email address from some database, but neglected to exclude already subscribed email addresses from their final list. They not only emailed subscribers but paid someone for this match! <i>Double ouch.</i><br />
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For those who do not know an email data append is typically ran like this: You take non-email address customer data (name, address etc.) and run this against a database looking to match an email address. Once you acquire an email address you send an email notifying the person that you are opting them into your email list because you have a past relationship with them. This newly acquired subscriber must be given the option to opt out in the append email. <br />
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One positive, however, is that the email append creative Fleming’s used is really sharp. They explained why I was receiving the email, provided ample ways to opt-out, and also told me more about who they are and what they offer their customers <br />
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirL8v9hiy6D8FSeYhjNxJXQck1OC839TIYn_XsDNyUPhIWnxo2ymejjSbf0ZMhfV0iCkyClnZf3j6FeX7w14rQV1dxQQ1rr3BYz1PHvmI4Wtem8eFFGA0wizFehqaM9qL4xWD14y47iYo/s1600/Flemingsemailunsub.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirL8v9hiy6D8FSeYhjNxJXQck1OC839TIYn_XsDNyUPhIWnxo2ymejjSbf0ZMhfV0iCkyClnZf3j6FeX7w14rQV1dxQQ1rr3BYz1PHvmI4Wtem8eFFGA0wizFehqaM9qL4xWD14y47iYo/s400/Flemingsemailunsub.jpg" width="352" /></a></div><br />
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<div class="separator" style="clear: both; text-align: center;"></div>Jordan Lanehttp://www.blogger.com/profile/17738589255420901868noreply@blogger.com0