Email Can Make Any Boring Day Interesting & Profitable

Are you stuck in an email rut?  Do you send your campaigns on the same schedule week in and week out? Tuesday, Thursday, Tuesday, Thursday, Tuesday UGHH!

How about a mid week refresh?  Liven up your campaigns. Try something new and different. Take a chance. 

I saw this fun creative (with a stellar offer) from Banana Republic. 
The subject line was cute and interesting:  TGIW. 40% off two items--today only.

Let us know what you do to shake up your campaigns or if you see any other good examples.

Timely, Personalized and Appropriate Email – Go Team!

To the chagrin of Dallas Cowboys fans everywhere, the Minnesota Vikings recently advanced in the NFL playoffs. A friend of mine is a diehard Vikings fan and received the email below just as the game ended. (For the record, I verified that my friend is not a bandwagon jumper or Favre follower - but is a 100% certified and valid Vikings fan.)

NFL shop.com did a great job with not only the creative, but the subject line, the time they sent the email, and the segmentation. As far as I can tell only those with a preference set as being a Viking fan received this email.

The subject line was: Your Minnesota Vikings Just Won - Order Now & Get Free Shipping Over $75