♥♥♥ Hearts in subject lines ♥♥♥‏

Earlier this month I saw an email with something unique in the subject line - a heart.  This is from Tommy Bahama and is pretty cool. Since that time I have been testing how to do this in my own subject lines.  I also reached out to Tommy Bahama for some insight on how they did it.

As luck would have it I was able to figure this out the same day that Tommy Bahama contacted me and let me know their story and secrets.  I am not going to give away their secrets, but keep an eye out for more symbols in subject lines.  This could be "the" new trend in Email Marketing.