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♥♥♥ Hearts in subject lines ♥♥♥‏

Earlier this month I saw an email with something unique in the subject line - a heart.  This is from Tommy Bahama and is pretty cool. Since that time I have been testing how to do this in my own subject lines.  I also reached out to Tommy Bahama for some insight on how they did it.

As luck would have it I was able to figure this out the same day that Tommy Bahama contacted me and let me know their story and secrets.  I am not going to give away their secrets, but keep an eye out for more symbols in subject lines.  This could be "the" new trend in Email Marketing.


  1. It really is not "their" secret. If you know how to do it through figuring it out on your own please share with us.

  2. Hi Jon,

    You are correct. It is not really their secret. This works differently depending on what ESP you are using. The key seems to be that the subject line is using UTF-8. If you are able to do this, then you should be able to use symbols in the subject line.

    Let me know how this works for you.

    Best regards,