Below are examples of 45 Welcome emails from some of the top retailers in the space. These are not listed in any particular order. Click on a Welcome to see a larger view.
Here are some Statistics and Facts about the Welcomes
- 3 Welcomes used a GoodMail token for Yahoo! (6%)
- 1 Welcome used First Name personalization in the Subject Line. (2%)
- 30 mentioned the name of the sender in the Subject Line. (67%)
- 13 mentioned a specific offer in the Subject Line (15% Off, Free Shipping etc.) (29%)
- 4 mentioned both the name of the sender AND a specific offer in the Subject Line. (9%)
- 4 mentioned a non-specific offer in the Subject Line (here is a welcome gift, special offer, special gift etc.) (9%)
- The shortest Subject Line is Hello!
- The longest Subject Line is Welcome to Harry & David. SAVE 10% NOW... and thanks for subscribing!
Subject Line: Your 15% discount is here...WELCOME!
Sender: Newport News
Subject Line: Thank you for signing up for Sam's Club e-mails
Sender: Sam’s Club
Subject Line: Welcome to Piperlime!
Sender: Piperlime
Subject Line: Thank you for signing up for emails - Save 15% now
Sender: Red Envelope
Subject Line: Welcome to Eddie Bauer Email.
Sender: Eddie Bauer
Subject Line: Welcome to saks.com. We have a special offer for you...
Sender: Saks Fifth Avenue
Subject Line: DIRECTV Email Signup Confirmation
Sender: Directv
Subject Line: Welcome to the Brookstone E-Mail Program!
Sender: Brookstone
Subject Line: Your First Kohls.com Sale Alert!
Sender: Kohl’s
Subject Line: Welcome to the Cooking.com Family!
Sender: Cooking.com
Subject Line: Hello!
Sender: Urban Outfitters
Subject Line: Welcome to Williams-Sonoma: Features & Benefits
Sender: William-Sonoma
Subject Line: Lane Bryant E-Mail Signup Confirmation
Sender: Lane Bryant
Subject Line: Welcome to the Oriental Trading Company Newsletter
Sender: Oriental Trading Company
Subject Line: Here's a Welcome Gift for you!
Sender: Hanna Andersson
Subject Line: Welcome to Target.com!
Sender: Target
Subject Line: Welcome to the Walmart Wire Newsletter
Sender: Walmart
Subject Line: Welcome to nordstrom.com
Sender: Nordstrom
Subject Line: A Gift to Welcome You to Bluefly
Sender: Bluefly
Subject Line: Your 15% discount is here...WELCOME!
Sender: Shape fx
Subject Line: Welcome to SmartBargains.com! Extra 10% Savings Inside
Sender: Smart Bargains.com
Subject Line: It's Here: Your Welcome Gift from HP
Sender: HP (Hewlett-Packard)
Subject Line: Welcome to HSN! Save 15%
Sender: HSN (Home Shopping Network)
Subject Line: Welcome to Harry & David. SAVE 10% NOW ... and thanks for subscribing!
Sender: Harry & David
Subject Line: Thank You for Subscribing
Sender: ProFlowers
Subject Line: Welcome! Do More Online + Get Free Shipping
Sender: Walgreens
Subject Line: welcome to drugstore.com, The Uncommon Drugstore
Sender: Drugstore.com
Subject Line: Welcome to Athleta
Sender: Athleta
Subject Line: Thanks For Signing Up With Gap.com. Enjoy Your Special Offer
Sender: Gap
Subject Line: Enjoy Your First Exclusive Offer--$10 Off a $50 Online Purchase!
Sender: Old Navy
Subject Line: A special gift to welcome you to BananaRepublic.com.
Sender: Banana Republic
Subject Line: Thank you for signing up! Take 15% off your next purchase
Sender: NFL shop
Subject Line: Welcome. Thanks for signing up.
Sender: Coach
Subject Line: Welcome to Frederick's Newsletter
Sender: Frederick’s of Hollywood
Subject Line: Thank you for joining our mailing list
Sender: Linens-N-Things
Subject Line: Thank you for signing up for eBags.com emails
Sender: eBags
Subject Line: Welcome Jordan! Here’s your 20% off in-store savings certificate!
Sender: Bed Bath & Beyond
Subject Line: Welcome to SportsAuthority.com! Take 10% off your next order
Sender: Sports Authority
Subject Line: Your 15% discount is here...WELCOME!
Sender: Spiegel
Subject Line: Thank you for registering at DisneyStore.com!
Sender: Disney Store
Subject Line: Welcome to Reebok.com
Sender: Reebok
Subject Line: REI Welcomes You With 15% Off!
Sender: REI
Subject Line: Welcome to the World's Largest Running Store!
Sender: Road Runner Sports
Subject Line: Welcome to RalphLauren.com
Sender: Ralph Lauren
Subject Line: Welcome to RadioShack
Sender: Radio Shack
Excellent post.!! I just got an email from Frederick's of Hollywood and hope to do some shopping on this weekend.
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