You are excited about an upcoming vacation or trip. Your subscribe to a million different email lists related to travel. Airlines, cruise ships, travel destinations etc. Then your trip is canceled or delayed.
Boo Hoo.
Now you have three email options –
- Ignore the travel emails in your inbox and become inactive.
- Go through the tedious unsububscribe process or simply hit spam on all the emails that you signed up for and no longer want.
- Periodically open the emails and dream about the vacation that might not happen.
Recently I saw an unsubscribe page from a company called Vacations To Go that offers a nice forth options for the delayed traveler.
They offer an option to suspend your current subscription and then choose a month when the subscription will restart. Vacations To Go also offers a frequency option of once a week, once a month, and every two months. This is smart – especially in the fickle and highly competitive travel industry.
Here is the opt out/out down page from Vacations To Go:
What other creative opt downs have you seen?
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