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Emails and Thoughts From The Past Week : All Posters.com, Banana Republic, Rachel Ray, plus more - September 1st to September 7th, 2009

Below are some NOTEWORTHY EMAILS from my inbox this past week. Enjoy!

All Posters.com has a busy, but captivating creative. I especially like the Fun Facts. This is a great way to entice a subscriber to click. They might learn something and purchase something. Win-Win!

animated gif, email marketing, newspaper in email,All Posters also uses a cool animated gif.

animated gif, email marketing, newspaper in email,Here is an interesting email I saw from Banana Republic. I am sure this will drive store traffic.

I am curious to know how they generated the unique bar codes. I assume they are unique. But they could have only sent a few select winners a unique code and everyone else is the same code.
animated gif, email marketing, newspaper in email, rachel ray
The next two emails are good examples of featuring one product for the entire email. Cooking.com and Williams-Sonoma both did this this week. This strategy is useful if you need to move a certain product, would like to announce a new product, or would like to change up your creative to stand out a bit.

animated gif, email marketing, newspaper in email, rachel rayanimated gif, email marketing, newspaper in email, rachel rayRoadrunner Sports does something different by running a letter in their email. This looks kind of cheesey with with Extra! Extra! tab, but I think this is the point. I like it!

animated gif, email marketing, newspaper in email, rachel ray

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