All Posters.com has a busy, but captivating creative. I especially like the Fun Facts. This is a great way to entice a subscriber to click. They might learn something and purchase something. Win-Win!
![animated gif, email marketing, newspaper in email,](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_UpFZdFHLH6moUY8Hv6ux6cxhGPTVvZwA8WChe0XAFxVfPYOUnINxO4a68Glqzyn74xl4cm7NQF2nuG5Jb0nPpXuQl0ERR5ANg-Y-72-CuJ3WVp0NRME_y5o1kTaJs-b9ESrakUZKv4c/s320/001Allposters.jpg)
![animated gif, email marketing, newspaper in email,](http://imagecache2.allposters.com/images/poster_club/20090831_APC_20off_edit/nf_01b.gif)
I am curious to know how they generated the unique bar codes. I assume they are unique. But they could have only sent a few select winners a unique code and everyone else is the same code.
![animated gif, email marketing, newspaper in email, rachel ray](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSwbcMQPpG9AhVmT2C_N8VivWADKCo-5eXRGpUFvahvKiAPpEJtxO_3uxNB5-nJO47V5gKL5-lHE8SOP309zjmCJ9CXNa4L4TIa8xbnCAQ7H6NtJnmXoODToOVaHZSj_nCqFN1bC-JCWA/s320/005bananarepublic.jpg)
The next two emails are good examples of featuring one product for the entire email. Cooking.com and Williams-Sonoma both did this this week. This strategy is useful if you need to move a certain product, would like to announce a new product, or would like to change up your creative to stand out a bit.
![animated gif, email marketing, newspaper in email, rachel ray](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCIt1LfjIdPvmdG1dfhlXSYCMXLx1Oc3oeXGlJeRobHAEqZgp5PxkD0GqglKFN2aFFkoI-2D_B_c2DoRYi73JtNfIPsKYunTYpeLOKhRDJAEN16rCDo9rDIz4VDUEL_ySLa-nHaqZakn0/s320/003cooking.jpg)
![animated gif, email marketing, newspaper in email, rachel ray](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLGcLQcS_LtEn4-5b0-V2h0bRZ4FvRhDcVT2e7iO7guocNJH5WOjY01Y6zMUDlW4zEzC2YdNp2wU4s81NpvPT3a9q2SMdyk5Kzlgx8rYivHeVtPvnQ6GZlRriuRjPOJut81lUbQ-Rm0yc/s320/002WilliamsSonoma.jpg)
![animated gif, email marketing, newspaper in email, rachel ray](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3IvHEPUKuQterZxd7-Jo-d61ZKaPfsx6Jeqge-WPWVqzEjjDWE7GF2TDS8c3tR_h2GUft1saihrv4HJ2jz3CaNeIo6hhJy0u-8Y2KpN1PymU-xG1a245iemk3HGKTexBOBRp9nZP6FtY/s320/004roadrunner.jpg)
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