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No Payments, Budget Watching And Other Email Trends

This holiday season, as the economy tries to make a comeback and people will be watching their wallets closely, many shoppers will be looking for deals or delayed payment options. The good news is that many retailers will be offering a variety of deals.  We are already seeing this in email.

Here is an example of a header image used in a recent Spiegel email.  This offers no payments until January 2010.

Sephora does something for the shrewd shopper who does not want to spend a mint but still wants a quality product.  Sephora bundles products together and offers a reasonable price.  This is something that we will be seeing more and more of as the holiday season approaches.

The Subject Line for this email is: Value-packed kits for $40 - or less
I like the creative  RoadRunnerSports has below.  The subscriber is asked to only pick one prize.  This also ties in with International Talk Like A Pirate Day.  From what I can tell, all three "prizes" linked to the same page.  This is a fun creative that is memorable.

The Subject Line for this email is:  You Have 24 Hours to Claim Yer Pirate Treasure Inside!

What trends do you see in email right now? How do you think Holiday 2009 will do for retailers? want to know your opinion!

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