Give Your Emails Some Personality

For many email marketers the number one goal of an email is to generate revenue.  If an email does not perform, an opportunity can be lost.  This is great – but can also lead to stagnant emails.  Once in a while it is nice to mix things up.  

Send an email that is not about generating sales but about building relationships, passing along a funny story, or telling your subscribers more about who you are as a company, as an email marketer, and as a person.

Your subscribers might be interested in hearing more about your employees, the city your business is in, about the models you use in your emails etc.  Give them something to talk about.

Here are two great examples.  

The first is from Eddie Bauer.  They introduce their company dog, Eddie, and talk all about him on their Facebook page.

The second is from TheLadders.com.  This email is all about the company and includes pictures.
The Subject Line of this email is simply Photos of us.

Do you have any examples of emails that take a break from marketing and send a new message?  What are your thoughts on emails like this?