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How To Get More Clicks: The Secret Revealed

Email Marketers are always trying to find ways to get openers to click their emails.
  • Does a 20% off coupon parlay more clicks than Free Shipping?
  • What day of week generates the best results?
  • What about time of day?
In a recent email Urban Outfitters took the direct route – they asked for the click.  The email below is giving their subscribers an “Exclusive First Look” at their new styles.  To seal the deal they make it clear that items are only available by clicking the main image from the email.

Giving email subscriber an exclusive look is a great way to reward them for being part of the Urban Outfitters email list.  UO makes their subscribers feel special.  This will hopefully convert non-clickers into clickers and then purchasers.

Well done.

Here is the creative.
The subject line is simply Exclusive First Look
P.S. Is it just me or do the Urban Outfitter models make you depressed?  I love the brand but whenever I see their gaunt models I wish I were able to tell them a joke to make them smile and then feed them something hearty.

1 comment:

  1. Thanks for the Post, Jordan! This is a great way to make subscribers feel special and reward them for signing up.

    Does anyone else know of other ways marketers have made their emails exclusive? I look forward to hearing some feedback!