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Quality Check – It's a Dirty Job But Someone's Got To Do It

As any serious marketer knows, quality checking your products is imperative.  This could be an email, a billboard, a catalog, an online advertisement or anything else that is public facing.  Quality checks are not glamorous but they are necessary.  Don’t neglect this important step!

Here is an example a friend of mine sent me.  Cutting off the tags from a recent gift from the Disney Store displayed a missed text addition.  Oops.

Here is the front of the tag – Nothing wrong here.

Here is the back – the manufacturer (or someone along the production process) neglected to add logical text to this valuable product space.

Do you have any other examples of marketing mistakes? If so, please share them with us!

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