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Ready, Set...Reactivate!

It is no secret that email marketing lists can get stagnant.  Your subscribers are not responding to your  emails at the rate you would like and you are not sure what to do. 

The answer is run a reactivation campaign. You can reactivate your inactive subscribers!

Here are some interesting reactivation related stats, tips and tricks:

1. More than 80% of email marketers send the same content to all subscribers.
HINT: Use creative segmentation to send your subscribers what they like at the cadence they like.

2. 30-60% of most subscriber lists are inactive.
HINT: Be sure to identify your inactives and reactivate them.

3. Nearly 30% of most subscriber lists re-engage during the holiday season.

4. Not all marketers define inactivity based on the same criteria. 
HINT: Create an inactive definition for your email list and test it frequently.

5. We Miss You campaigns have proven to be effective in reactivating recently lapsed buyers.  Messaging Tactics for inactives also include Aggressive/Unconventional Subject Lines, Aggressive Offers & Creative Treatments, Reactivation Series, Polls or Surveys and Changes in Frequency.

6. Include click data into your strategy to incorporate recommended items based on click inference into the content.

7. Define and analyze your Inactive subscribers to gain an understanding of their past behavior with your program (especially for any seasonal purchase behavior).

8. Re-Integrate reactivated subscribers back into the email message stream.

9. Don't let subscribers become inactive in the first place– create lifecycle messaging.

10. Be relevant – keep subscribers engaged from the start of the customer journey.

Here are some reactivation creative examples:

Share your reactivation stories with us!  What has and has not worked in your reactivation campaigns?

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