Here are some transactional message best practices:
- Since the main communications objective of transactional emails is to give the user their order/shipping information; the message should be presented clearly and above-the-fold with minimal visual clutter.
- A good ratio of transactional data vs. promotional offers within a transactional template is 70/30 with the promotional content further towards the bottom
- Consider making the total width of your transactional template 580 pixels for easy printing in case the user wants a physical record of their purchase. Most transactional templates have regular email widths of 650-700 pixels, but it's something to consider.
- When providing the user with recommended products based on their purchase, product content should be placed within a right hand column. This column should take up 35% of the total email width, with the other 65% reserved for the main order content.
- The overall design of the template should be minimal since it's only meant to present one message.
- Include a link to opt-in to receive email! A transactional message doesn't necessarily mean the user is also a subscriber of the main email program.
The facts and details about e-marketing are really informative to read.
ReplyDeleteSend Fowers To Pakistan | Send Gifts To Pakistan | Send Cakes To Pakistan