Search Email Moxie Posts

RE: at the start of the subject line? Good idea? Bad Idea?

I recently received this question in my inbox from an EmailMoxie.com reader.

"I read somewhere that the use of 'RE:' at the start of an email subject line gives the message a better chance of not being thrown in a spam filter. Is this true?"

What do you think about adding RE: to the beginning of a subject line? Is it deceptive? A good idea? Does it work?  Share your thoughts with us!

4 comments:

  1. It might help avoid the spam filter, but it is absolutely deceptive and should be avoided by any legitimate marketer.

    ReplyDelete
  2. I think that this is a horrible, misleading practice.

    Anyone that is using this as a technique to get an open should be counseled to stop immediately.

    ReplyDelete
  3. I'm not so sure that a simple "RE" would help inbox delivery any. ISP filters are very sophisticated and use many factors to determine where an email should be placed. I doubt that they are so dumb that you can trick them with a play of the subject line.

    Besides, the two commentators before me are correct, it would be a bad practice to use such a tactic and i dare anyone to come up with a subject line that is creative enough for legitimate use.

    ReplyDelete
  4. Thanks for the great comments! Keep them coming. Adding RE: in the subject line sounds like a bad idea any way you look at it.

    - Jordan

    ReplyDelete